In 2009, the B.tempt’d brand was introduced by Wacoal. This exciting lingerie brand was designed to entice the young-minded woman with sexy, sophisticated, and flirty lingerie. B.tempt’d also offers Wacoal’s signature trademarks of exceptional quality, fit and service. To date, B.tempt’d has been enthusiastically received by women of all ages and continues to evolve to meet their lingerie needs and desires.